On September 20, 2013 the International Trademark Association (INTA), which is an international non-profit association of trademark owners, professionals and academics, was granted leave by the Quebec Superior Court to intervene in a declaratory judgment proceeding pertaining to the interplay between the Quebec Charter of the French Language and trademarks.
INTA, which advocates for the support and advancement of trademark law around the world, sought leave to intervene in the proceedings to raise important trademark law issues and policies. In particular, it is INTA's position that the OQFL is blurring the line between trademarks and trade names and that forcing trademark owners to add French generic language to their signs puts their trademark rights at risk.
The case will be heard on the merits by the Quebec Superior Court during October 2013.
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