An important advantage of a trademark over other IP rights is that the period of protection is unlimited by regular renewal. In other words, the trademark owners could monopolise their mark forever. Other parties could not use the registered trademark without a permission from the trademark owner. However, the third party could produce the same product under a different trademark.
To trademark a shape for technical purpose, if allow, will eliminate opponent from the competition. This situation is absolutely not a trademark purpose. A good example to illustrate the technical shape is the Lego block on the right side. If the owner is allowed to trademark this shape, it will prevent any other company from producing and selling the same type of toy. Therefore, EU trademark regulation clearly prohibits the shape of goods which serve a technical purpose from trademark registration. However, in 1999, the owner of this toy successfully registered this shape as a 3D trademark. Later, a third party argued that this shape serves exclusively for a technical purpose and asked for cancellation of the trademark. The court found that this shape clearly is the result of its function to connect with another block. Therefore, the court confirm that this shape cannot be registered as a 3D trademark.
We found Trademarkhost to be very prompt and professional in everything they do and keen to grasp and fully understand our requirements. Not forgetting to mention, their ability to deliver at a competitive price.B. McGlynn - Outback, Ireland
I am very happy that I have chosen Trademarkhost. The communication with the Trademarkhost attorneys has also been very pleasant. Every time you call or contact them, they are prepared to help.Mr. A. Sarra, USA
Trademarkhost is well skilled in everything trademarks. They were always there to answer my questions during every step of the way, simply great people. Trademarkhost gave me and my business the chance to focus on what we do best.G.P. Kebbe, Lebanon
Trademarkhost did a very good job at expediting our trademark registrations in the EU.C. Bond , Australia
I was really satisfied with the service and activity of Trademarkhost of performing a trademark search and on providing recommendations and estimations.R. Torkelund, Luxemburg
I’ve chosen Trademarkhost as our worldwide trademark representative because they always gave me immediate and professional response with regard to all my questions.M. Marina - INNOTEC, Moscow
They were efficient and responsive in handling our trademark matters, and always provided us with positive and sound advice, which shows their professionalism and experience in this field.Ms. Uttamchandani - D2UK Fashion, Hong Kong
Trademark Portfolio management
Handling Trademark refusals
Handling Trademark oppositions