McDonald's registers trademark for whole bean, ground coffee in the US

01-10-12

McDonald's Corp., the world’s biggest hamburger chain, has filed trademarks for ground and whole bean coffee, meaning that it may start selling its brew in stores or in supermarkets. Last month the company filed the trademarks for "McCafe" ground and whole bean coffee.

Back

Ms. Danya Proud, a spokeswoman for McDonald's, said that it was nothing unusual."As part of doing business, we register a number of trademarks to protect our brand equities", "This is nothing new." she mentioned.
In 2009 McDonald’s introduced its premium coffee drinks and introduced fruit smoothies the year after that. This expansion of the company’s beverage business has been a big part of McDonald’s success in recent years. However, moving into the bagged coffee business is new ground.
The filing of McDonald's trademarks was reported previously by a website called Burger Business and The Wall Street Journal. The company’s shares rose with 63 cents to $90.98 in afternoon trading on the day that the trademarks were filed.

We found Trademarkhost to be very prompt and professional in everything they do and keen to grasp and fully understand our requirements. Not forgetting to mention, their ability to deliver at a competitive price.

B. McGlynn - Outback, Ireland

I am very happy that I have chosen Trademarkhost. The communication with the Trademarkhost attorneys has also been very pleasant. Every time you call or contact them, they are prepared to help.

Mr. A. Sarra, USA

Trademarkhost is well skilled in everything trademarks. They were always there to answer my questions during every step of the way, simply great people. Trademarkhost gave me and my business the chance to focus on what we do best.

G.P. Kebbe, Lebanon

Trademarkhost did a very good job at expediting our trademark registrations in the EU.

C. Bond , Australia

I was really satisfied with the service and activity of Trademarkhost of performing a trademark search and on providing recommendations and estimations.

R. Torkelund, Luxemburg

I’ve chosen Trademarkhost as our worldwide trademark representative because they always gave me immediate and professional response with regard to all my questions.

M. Marina - INNOTEC, Moscow

They were efficient and responsive in handling our trademark matters, and always provided us with positive and sound advice, which shows their professionalism and experience in this field.

Ms. Uttamchandani - D2UK Fashion, Hong Kong