Register Your Trademark. Protect Your Future.
Did you know Burger King is called Hungry Jack’s in Australia?
That’s because another company registered the trademark first. In most countries, no registration means no rights—trademark protection only applies in the countries where you’ve registered your mark. Whether your business is big or small, timing and strategy are crucial. If you don’t register in key markets, someone else might, leaving you with legal battles or even losing the right to your name.
What's a brand without a trademark?
Products and companies come in all shapes and sizes. If you really want to stand out, you have to build on your trademark. A strong trademark is worth so much more than what you usually suspect at first glance. Imagine: if all McDonald’s factories were to burn down, that would still be less damaging than losing the popular, recognizable fast-food trademark(s).
About trademarks
Used for
A trademark can protect signs such as brand names, product names, logos, slogans, colors, shapes, packaging, and sounds, anything that distinguishes your product or service in the market
What
A trademark is a sign capable of distinguishing the goods or services of one company from those of another. It is a unique identifier that helps consumers recognize the origin of a product or service.
Why
Trademark registration grants you the exclusive right to use your mark and take action against misuse or infringement. Without registration, your legal protection is limited or nonexistent. It's a relatively small investment for 10 years of protection — renewable indefinitely.
Where
Trademarks are territorial. Register your trademark in the countries where you offer or plan to offer your goods or services.
How
Check validity and availability, determine strategy, and register your trademark.
Protect your
trademark in
Three steps
- Check
We check whether your trademark meets the legal requirements and is available for registration. This allows us to quickly assess the risk of refusal by the trademark office or opposition from earlier trademark holders — and advise you on how to reduce or eliminate these risks.
- Protect
We work closely with you to define the best trademark protection strategy. We determine the correct classes according to the Nice Classification, file the trademark application with the relevant authority, and manage the entire registration process from start to finish.
- Act
Once your trademark is registered, you gain legal protection, receive a registration certificate, and can use the ® symbol. However, proper protection requires ongoing maintenance and monitoring. We’re here to manage your portfolio, monitor for risks, and act on your behalf in case of infringement or legal disputes.
Want to know if your trademark is suitable for protection?
Fixed registration prices. No surprises.
We simplify legal hurdles—transparency and fair pricing always come first.
Did you know that our Trademark registration fees include:
Trademark registration prices are per trademark and always include the local official authority fee and Trademarkhost services like…
- Identical check
- yrademark assessment
- Risk analysis
- Strategy advice
- Classification analysis and specification
- Filing of Applications up to and including registration
- Certificate of registration
- First advice refusal and/or opposition
*All prices are exclusive of VAT.
* The final registration price depends on the number of classes for which a trademark is applied for.
FAQs
what is a trademark?
A trademark is a word, symbol, design, combination of letters or numbers, or other device that identifies and distinguishes products and services in the marketplace. Once developed through advertising, marketing, trade shows, and other means, trademarks become one of your most valuable assets. Your customers identify your firm with your trademark.
What kinds of trademarks can be registered?
You can register word marks (brand or product names), logos, slogans, color combinations, shapes, sounds, and even motion elements—provided they are distinctive and not confusingly similar to existing trademarks. To qualify, a trademark must clearly identify the origin of your goods or services and must not be generic or purely descriptive. Need help assessing your trademark? Our experts are here to guide you
What does a trademark do?
A trademark legally protects your brand by giving you the exclusive right to use your name, logo, or slogan for specific goods or services. It helps customers recognize your business, builds brand value, and allows you to stop others from copying or misusing your brand. With a registered trademark, you can take legal action against infringement and expand your brand with confidence.
Why trademark protection?
Trademark protection ensures that your brand is legally secured against misuse, imitation, or infringement. It gives you exclusive rights to use your name, logo, or slogan, builds trust with customers, and increases the value of your business. Without registration, you risk losing control over your brand and may have limited legal options if someone copies you. A registered trademark is also an asset, it can be licensed, franchised, or sold, making it a powerful tool for growth and investment.
What are classes?
Trademark classes are official categories used to group goods and services when registering a trademark. Based on the international Nice Classification system, there are 45 classes — 34 for goods and 11 for services — such as clothing (Class 25), software (Class 9), or legal services (Class 45). Selecting the right classes is essential because your trademark is only protected in the categories you choose. It helps define the scope of your rights, avoid conflicts with similar marks, and ensure your brand is properly secured where it matters most.
Where to register your trademark?
You should register your trademark in every country or region where you use — or plan to use — your brand. Trademark rights are territorial, meaning protection only applies in the countries where your mark is registered. You can file nationally (e.g. USPTO for the U.S., BOIP for the Benelux), across regions (like the EU trademark via EUIPO), or internationally through the Madrid System for broader global coverage. Choosing the right jurisdictions depends on your market strategy and growth plans.
We often see brands try to register their trademark too late—only to find out the name is already taken. At that stage, rebranding isn’t always an option. A trademark is more than just legal protection—it secures your brand’s identity, reputation, and growth. Compared to ongoing marketing costs, a trademark is a one-time investment that protects your business for 10 years, giving you exclusive rights and peace of mind as you expand.
Deniz Coskun
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