Trademark Registration in the USA

Overview of Trademark Protection in the USA

The United States Patent and Trademark Office (USPTO) oversees federal trademark registrations, granting exclusive rights across all 50 states with a single application. Unlike state-level trademarks, a federally registered trademark provides nationwide protection, making it a strategic choice for businesses operating across multiple regions. Whether you’re a start-up or an established enterprise, securing your trademark in the U.S. ensures you maintain full rights to your brand and legal advantages in enforcement and protection.

Aspect

Details

Official Trademark Office

United States Patent and Trademark Office (“UPSTO”)

Relevant Law

The Lanham Act

Countries Covered

United States jurisdiction and control, including the United States Virgin Islands (VI), American Samoa (AS), Guam (GU) and Puerto Rico (PR).

Registration Period

10 years (renewable)

Renewal Requirement

A trademark registration is valid for a full term of 10 years from date of registration, if an Affidavit of Use and specimen of use is filed between the 5th and 6th year after the date of U.S. registration.
After 5 years of continuous use of the mark in the U.S., the registrant can elect to claim an “incontestability” status, making the registration subject to fewer legal theories that could result in cancellation. An Affidavit of Use and proof of use must be filed between the 9th and 10th year post registration for trademark renewal. Then the registration can be renewed for subsequent 10-year periods.

Trademark Examination

Formal examination + Substantive examination based on absolute grounds. USPTO does examine prior conflicting marks

Opposition Period

30 days after publication

Use Requirement

Must be used within 5 years of registration to maintain validity

Basis requirement

When applying for a trademark with the United States Patent and Trademark Office (USPTO), there are different options depending on the status of the mark:

 

Current Use – Requires proof of use in the U.S.; faster approval.

 

Intent to Use – No initial proof needed; must show use within 6–36 months.

 
Foreign Registration– No U.S. use required; needs a foreign registration.

Average Registration Time

9-16 months if no refusals occur

Unique Aspects

– USA is a member of the International MADRID Trademark System (WIPO)

– No need for prior national trademark registration

– Single class/multiple class

Fixed registration prices. No surprises.

We simplifying legal hurdles—transparency and fair pricing always come first.

The National Registration fee, starts at:

Basis fee USA

EUR 1100

Additional class

EUR 775

Trademark registration prices are per trademark and always include the local official authority fee and Trademarkhost services like…

VAT: For EU members all prices are exclusive of VAT.

Aprox. Prices: These are indicative, non-binding, starting prices and the final cost may vary depending on your specific situation, including the number of classes, and any changes to official fees set by the relevant government authority.

International Registration system: If you are considering using the Madrid International Trademark System, please note that costs per country are typically lower compared to filing directly through national procedures. We’re happy to check whether this option is suitable for your specific case — just get in touch with us for a tailored quote.

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